I'M
NehA
kulkarni.
STRATEGIC EXPERIENCE DESIGNER
Product Design | Content Design | Research
Designing what matters with the art of possible.
N
HIGHLIGHTS
Meta: Developed product recommendation strategy for Facebook and Instagram shops, increasing GMV and ROAS and elevating user satisfaction scores through user-friendly shopping experiences. Created the content guidelines for product recommendation and persuasive content framework for eCommerce.
Fiserv: Led the end-to-end design for Fiserv products - Zelle, TransferNow, and BillMatrix resulting in increased YoY transaction value, faster payments, and increased customer satisfaction. Build a process for effective cross-functional collaboration using agile methodologies to involve designers in the early stages of product planning and development. This process was adopted by 14 scrum teams in the United States and India.
Tietoevry: Reduced support cost for Tieto's education solution by addressing product inefficiencies. Conducted workshops and co-designing sessions to identify issues and refine UX strategy and product roadmap to boost user satisfaction.
Securitas Technology: Created data visualizations with the analytics team that resulted in improved marketing strategies and product traffic by 8% and implemented a self-service insights dashboard, boosting lead generation by 20% and marketing efficiency by 30%.
Current: Leading a team of designers and researchers to craft workshops at museums to understand the use of embodied interactions to interact with data through visualizations and enhance guide-visitor engagement.
01 PORTFOLIO
BRANDS I'VE WORKED FOR. SEE MORE >
02 Experience
2023-PRESENT
INDIANA UNIVERSITY
User Experience Design Lead
Applying research methods to explore how computing technologies might address social inequality. Led the research for Google and NSF-funded projects building innovative screenless typing interfaces for blind and visually impaired individuals.
2022-2023
META PLATFORMS INC.
Senior Content Designer
Evolved the design and content strategy for product recommendation experience for Facebook and Instagram shops for the US region.
2022
SECURITAS TECHNOLOGY
User Experience Design Lead
Partnered with Securitas Technology over two academic semesters (one year) to build data-driven, actionable, and insightful visualizations for their Digital Marketing team.
2021-2022
INDIANA UNIVERSITY
User Experience Design Lead
Led the research on a Google and NSF-funded accessibility project that will change how the blind and visually impaired use smartphones.
Led the research on an NSF-funded project on caregiving coordination systems for health crisis response.
2019-2020
TIETOEVRY
User Experience Design Lead
Designed the end-to-end product experience for TietoEVRY's education product - Edlevo in an agile setup. Conducted stakeholder workshops, design sprints and persona workshops with key stakeholders and development teams.
2014-2019
FISERV
Senior User Experience Designer
Designed successful 0->1 and 1->N Fiserv products like Zelle, TransferNow, BillMatrix, and MVPs for payment applications.
2009-2014
SELF-EMPLOYED
Experience Writer
UX Writer: Defined the information architecture and provided product copy and functionality notes for wireframes to the UX designers.
Features Writer (The Times Group): Crafted content such as informative pieces, cover stories, advertorials, created storyboard for mostly magazine, conceptualized and conducted food shoots. Managed a team of three writers.
Food Critic: Reviewed local restaurants and cafes.
CONTACT
Interested in working with me? Drop me a note and I'll get back to you.
You can also connect with me on LinkedIn.
